We Keep Going is a heartwarming project by creative studio Fred & Farid and JCDecaux which hopes to address the emotional weight many are collectively feeling right now during the global pandemic.

“The sun will shine again” and “Resilience is in our DNA” are just some of the 150 slogans that feature in a new poster campaign to promote positivity and goodwill in New York, Los Angeles, Chicago, and Boston, and help Americans get through these difficult times.

Via Creative Bloom