For this Poster Monday we have a poster designer Ozlem Habibe Mutaf Buyukarman from Turkey entitled Aids – Packaging Matters…. Ozlem studied Graphic Arts at the Marmara University Faculty of Fine Arts and graduated with an Outstanding Graduate Degree and Award from the San Francisco State University, Creative Arts.
“The poster is a graphic interpretation of my -packaging paintings- series and designed for creating awareness about Aids” says Ozlem, “the main idea behind the poster is ‘spontaneous sex is tempting like a chocolate bar’. And packaging is a metaphor for protection, protects both sides. The red packaging with the word AIDS placed like an old logotype supports the image of chocolate bar. I rather preferred a popular icon (chocolate bar) instead of frightening people with unpleasing images of the disease. I think people are tired of watching images of sorrow, pain, violence etc. We have enough of those. Instead of frightening them with those kind of images, which will probably sweep the magic as well, I prefer reminding and keeping the tempting side but warning with a hint -packaging matters-, to encourage them to be careful. That is more realistic about saying keep away or don’t..”