For the first Poster Monday spot of the day we have a poster from Citlali Medal Medellín entitled “Crsis ’94”. Citlali is a graphic designer with 20 years of experience dedicated to editorial design and photography. He loves creating visual messages to communicate and receive feedback, also teaches poster design, banding, editorial, photography and more.
He was born in Mexico City in 1973, he holds a BA degree in Graphic Design and currently he is studying a Master’s degree in Corporate Communication. In January of 2003 founded the firm “Estudio Medal” which currently leads, with the collaboration of leading professionals in the design and advertising.
The 1994 economical crisis known as the “Tequila Effect” in Mexico caused the devaluation of the Mexican currency. “The middle class was the most prejudiced. At that time I was studying graphic design and one of the projects was to design a poster on a social topic. This problem was so serious that I wanted to bring a smile to the people with my poster.” says Citlali.
Despite it was designed 20 years ago for a specific situation this poster is still as current, it helps to remind us how vulnerable we are as a society in times of crisis.