ken-tsai lee, a designer from Taipei, Taiwan is in our first Poster Monday spot of the day with the serie entitled “Fonso Paper”.

Ken-Tsai Lee has earned an international reputation as a designer, educator and curator. As well as running his studio in Taipei, he is an Assistant Professor at the National Taiwan University of Science and Technology, the Visual Director of Taiwan Designers’ Week and Regional Representative of the New York Art Directors Club and New York Type Directors Club. Mentored by the Japanese design master Shigeo Fukuda, Lee established his studio in 1996.

His work has since been recognised with the Taiwan National Design Award and numerous others from the leading design organisations and publications, including Design for Asia, D&AD, New York Type Directors Club, New York One Show, Tokyo Type Directors Club, Hong Kong Designers Association, Red Dot Design, Communication Arts and Graphis.

Fonso paper is a brand dedicated to fine paper, the brand is based on Taipei, Taiwan. ken-tsai lee was asked to design the brand identity from 1997-2006. The work ranged from identity to application items, even promotion Kits, such as calendars for every year.

The poster series was designed for the brand renaming from E&E paper to Fonso paper, the goal was to use the posters to promote fonso’s new recycling paper. “I thought about the Chinese Philosophy for designing the poster, or what I want to say through the poster about recycled paper. When you do something to other, it gets back to you. This is a Chinese old saying. The series show with the images of branch of tree, Chinese characters and black ink that when you broke paper you broke nature, culture and history.” kindly explains Ken-Tsai Lee.

If you would like to see more recent projects from ken-tsai lee visit his personal behance page. It simply has no waste.