Poster Monday: TDC
For the first Poster Monday spot of this week we have a poster from Kentsai Lee, a previously featured designer, for his poster entitled “TDC”. Kentsai Lee work has been recognized with the Taiwan National Design Award and numerous others from the leading design organizations and publications, including Design for Asia, D&AD, New York Type Directors Club, New York One Show, Tokyo Type Directors Club, Hong Kong Designers Association, Red Dot Design, Communication Arts and Graphis.
The poster “TDC” was designed for the 2014 Type Directors Club annual exhibition in Taiwan which Kentsai Lee curated. The exhibition took place in TECH, one of the best design school from Taiwan. As local representative of TDC NY, Kentsai Lee is importing the exhibition to Taiwan annually, for so he is not only curating the exhibition but also designing the visual identity for the exhibition.
“As the main idea of the poster I wanted to show the western design influencing the Eastern culture, so I remembered when I was in NY and the neon light from the Times Square… So I asked myself, Why am I importing the exhibition to Taiwan? As a designer studied and worked in Taiwan, but when I went to NY I could feel the no-communication between eastern and western.”
“Once I saw a student, Cheng-Shiun You’s exercise work, he Painted colors on a black background without any meaning, the vivid colors reminded me to the neon lights from the nights of NY. So I got the idea, What if the lines were Calligraphic strokes? I thought about Ikko Tanaka’s poster which he designed for morisawa. Chinese calligraphy normally is black, but I thought the calligraphic strokes as vivid colors on the poster could represent the eastern culture and western design together”.
Great story for a great poster. If you would like to learn more from Kentsai Lee and his work visit his personal behance page and stay around until we unveil the second Poster Monday spot of the day.