UK-based charity DePaul UK has released a new creative campaign that uses the public corners in London to display a series of creative ads featuring thought-provoking messages that reflect typical attitudes towards homeless people. One one side the posters feature the typical fears regarding homeless people, such as the possibility of being robbed or beaten up by them, but when you read the other side the two sides  form an encouraging message urging viewers to put aside their preconceived notions, and volunteer to house homeless people for a night or two. The campaign was created by art director Dan Kennard and copywriter Ben Smith from Publicis London, who found that concerns over safety prevented people who might otherwise consider volunteering. What do you think about this campaign? Share your comments with us

via design taxi