Reinventing funeral advertising
After the 2011 Tōhoku earthquake and tsunami in Japan, funerals became common as people dealt with death, hope and desperation. Funeral home Nishinihon Tenrei looked to find an alternative for the somber black and white format that is prevalent in Japan -where any color deviation is considered inappropriate- and assigned this task to Tokyo-based ad agency I&S BBDO who were commissioned to create a different ad for a Trade Show. Creative director Mari Nishimura decided to create this real-size human skeleton image made from pressed flowers, introducing color and elements of nature, to communicate the funeral home’s new role of remembering and celebrating the beauty of a lost person’s life. The image was so successful that it won the 2013 One Club Awards.
via Colossal / Spoon & Tamago