Happy People Project, an agency from Istanbul is showing us that tires can be promoted in a very stylish way. They prepared for their client, Lassa, series of posters made up by parts of garments using the fabric as a reference to winter tires. The Patterns on the cloth remind us of tire tracks on the road, and the slogan on every “label” reads Fashion of the roads, Fall & Winter. Now we can see that fashion and tracks can have quite a lot in common. And it’s definitely prêt-à–porter.

Via Gute Werbung