A smart idea shows the power that posters can have as a way to create awareness even in the most difficult situations. A poster of a young child has appeared in north-west Pakistan to raise awareness of the numerous drone attacks the region suffered. The artists who created the image hope military commanders will think twice about shooting after seeing the portrait.

More than 200 children are believed to have died in the heavily-bombed Khyber Pukhtoonkhwa according to the website notabugsplat.com. ‘Bug splat’ is the name given by the military to a person who has been killed by a drone. Viewing the body through a grainy computer image gives the impression that an insect has been crushed. Now a giant portrait of a young child has been produced to try and raise awareness of civilian casualties in the region. The hope is now the drone operator will see a child’s face on his or her computer screen, rather than just a small white dot and may think twice before attacking indiscriminately.

The child featured in the poster is nameless, but according to the Foundation for Fundamental Rights, who helped to launch the project in collaboration with a number of artists, both parents were lost to a drone attack.