The new exhibition How Posters Work will open at the Cooper Hewitt Design Museum on May 8th, 2015. How Posters Work shows how dozens of different designers—from prominent pioneers like Herbert Matter, Paul Rand, Philippe Apeloig and M/M (Paris), to lesser-known makers—have mobilized principles of composition, perception and storytelling to convey ideas and construct experiences. Featuring nearly 125 posters from Cooper Hewitt’s permanent collection, the exhibition demonstrates how some of the world’s most creative designers have employed design principles to produce powerful acts of visual communication. The opening of How Posters Work coincides with NYCxDesign, New York City’s official citywide celebration of design, held May 8–19, 2015. The show will be on display from May 8 through Nov. 15, 2015.