Don’t make up and drive

VW Negative Space Posters

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Campaign, News |

VW Negative Space Posters

Did you think those figure/background exercise you saw in school were a waste of time? Well you might want to think again after you see this creative campaign for Volkswagen created by the India-based ad agency DDB Mudra. The campaigns made by a series of clever, negative space ads, using the company’s logo, as well as a tiny car to demonstrate the various safety features. What do you think about it?

Via Design Taxi.

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Don’t text and drive – typographic Mercedez-Benz campaign

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Campaign, News |

Don’t text and drive – typographic Mercedez-Benz campaign

Mercedes-Benz used typography combined with visual associations to picture the slogan You never know what may cross in your way. Don’t text and drive. The message is simple – if you text while driving, you significantly increase the risk of accident on the road. What do you think about this campaign? Is it effective in your opinion?

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Road Letters Typographic Posters

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Campaign, News |

Road Letters Typographic Posters

A creative use of typography to share an important message. The campaign ‘Road Letters’ was created by Diego Machado and his team for Claro. The objective of the project was to create awareness about the dangers of driving while texting. The text in the posters reads “All it takes is one letter. Don’t text and drive”. Simple and to the point.

via behance

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