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Isn’t it wonderful? Unfortunately, it isn’t. This ironic campaign shows how often people abandon their old friends and treat their decision about bringing a dog to the house as temporary whim. That’s why the Toronto Humane Society and Canadian Grip agency created a series of ironic posters, as well as a fake device website and movie ad. They hoped the campaign will people realize that a pet is not a toy which we can just trade up at the end of the season, but a life-time commitment. Check the movie and website here. What do you think about the effectiveness of this type of campaigns?