The brand Temptations Cat Treats has created an original poster campaign that shows how their products are simply irresistible to cats. They unleashed several hungry cats into a studio, and allowed them to pounce on the packs of cat treats, clawing and biting them to get to the food inside. 43 attacks later they had some new lovely posters, featuring what was left of the cat treat packages.

The project was created in collaboration with adam&eveDDB London. As part of the campaign the brand encouraged its costumers to upload their own photographs of ravaged cat treat packs to social media with the hashtag ‘#PackAttack’.