This clever campaign created by Y&R in Lima, Peru shows how a simple change in perspective can create a different message using the exact same image. The adds show liquids like chocolate, wine and ketchup about to fall into clothes where they are sure to create a nasty stain. The logo of the detergent Opal is placed on the bottom, along with a copy that reads “stain come” and then an upside down copy that says “easy go”. It is this upside down copy that makes you turn the ad 180 degrees, where the stain now looks like it is magically flying off the clothes! Thumbs up  to creative directors Tin Sánchez and Fernando Iyo for this simple and smart idea!

via Ads of the World