What if the label would tell you whole story?
Each garment has one or more labels, and some of them can be quite long, showing information about where the garment was made, instructions about how wash it, etc. However, there’s another story behind each garment that we don’t get to see. The worker who gathered cotton, dyed fabrics for it or sewed it remains anonymous, and people don’t usually think about the story that hides behind their sweaters or hoodies – they just simply want to buy it and wear it. But what if we could read it on label? What if it would give us an opportunity to learn about the worker’s life, as in an opened book?
The Canadian Fair Trade Network together with Rethink Agency created these thought-provoking posters with the text The label doesn’t tell the whole story. It’s time for change. Buying fairtrade ensures workers are being compensated fairly and not exposed to unsafe working conditions. It shows that we can (and even should) know more about how our clothes are made, and that this knowledge will help us to make good choices. What do you think about this campaign? Would you like to see this kind of labels in clothing stores?