Creative Bloq interviewed French illustrator Tomi Ungerer about what makes a good political poster. Angrier is no stranger to political artwork; he grew up in Nazi-occupied Alsace and once credited the graphic fury of his iconic anti-Vietnam posters to Hitler. His political engagement has continued to this day in campaigns against racism and fascism, for nuclear disarmament, ecology and numerous humanitarian causes.
Ungerer shared some tips that designers can use to help rally up their communities:
• The message has to be of utmost simplicity
• If there is a slogan, it can’t have more than four or five words
• When you have to include text within posters, it should always be very clearly readable on the background.
• You have the community or neighborhood level, if you’re an activist, or then there’s the national level, the provincial level or even the international level. Nowadays if you want to make a flyer and distribute them in the streets, you just buy a pack of paper and use a photocopier, and you can start with your artwork and try it and distribute it out to the people on the street or subway.
Read the full interview at Creative Bloq