IKEA Typographic posters
IKEA’s new creative campaign uses typography and illustration to advertise their storage systems as the solution for home’s untidiness. The puzzle-like, colourful prints showcase the most commonly lost items at home. At first sight it looks like a bunch of random items, but upon further inspection the hidden message appears, What do you think about this creative campaign? And… do you have any theories about where missing socks go? Share them with us!
via Creative Review