For this second Poster Monday spot of the day we have a poster designed by Ali Tomak entitled “Lifeguard”. Ali was born in 1968 in Samsun, Turkey. He graduated from the Ondokuz Mayıs University, Faculty of Education, Department of Fine Arts Education in 1994.
Ali Also completed the Master of Fine Arts at the Ondokuz Mayıs University, Faculty of Education, Department of Fine Arts Education in 1997 and after that he completed a Philoshopy Doctor of Graphic Design Degree at the Hacettepe Üniversity, Faculty of Fine Arts, at Graphic Design Department in 2002. Became an assistant professor in 2007 and later an Associate Professor in 2011.
He has participated in national and international poster design competitions and exhibitions such as Good 50×70, Poster For Tomorrow, Utilita Manifesta. His works are in numerous collections in museums and private collections in Turkey and abroad.
When Ali analyzed the etymology of the word “protect”, he asked himself who are the ones devoting their lives to protect the others? “The bodyguards”. With this answer the creative idea suddenly came to his mind. Once he had the idea he worked with some visual approaches and decided on using a manual-digital mixing technique for this poster.
Ali cares more about the creative thinking proccess than the technical resolutive process of designing. He says that designing is about being clever, is about being able to use humor as much as posibble since humor is a key to creativity. Design should always have this what Ali calls a Creative Brilliance.