This week’s first Poster Monday spot comes from Germany and it belongs to Luis Rutz for his poster “wolf+lamb”. Luis is currently living and working in Mannheim, Germany and studying Communication Design at the HS Mannheim since 2012 with a mayor in Typography.
Luis designed the poster “wolf+lamb” during a workshop with Niklaus Troxler at the Captcha festival in Mannheim. “I wanted to develop a cover that would be rotated, shuffled and repeated, always making sense. It should function on its own as well as in a rapport, so I created a kind of ambigram. Everything happened really fast, maybe two hours from scratch to final. I guess, this is what I like about this piece. I then decided to translate the cover into a poster. The shapes not only lent themselves to this, they even became stronger.”
This is really interesting, see how Luis put this out. “The wolf and the lamb seem to hide each in the opponent, just like the wolf in sheep’s clothing. One is not able to see both words at the same time. So the choice for making a b/w poster does not only make sense in graphic aspects, it also symbolizes the two animals/moods.”
If you would like to see more projects from Luis visit his personal site at luisrutz.de