3D artist Črtomir Just, decided to spoof products with gold for his Gold Rush poster series, reimagining mundane products that have gold in their names and depicting them in the most glamorous, gold-ified versions. The artist explains his project:

“I have an obsession with gold and why brands advertise their main products with it. Gold Rush was my way to criticize the advertising of these products because they aren’t better, they’re just shiny. In a way it’s shallow”

We are absolutely entranced by his results! What do you think? Does gold make everything better?

Via Visual News