The Malmö Festival is one of the largest Scandinavia’s city festivals with over 28 years of existence and 1.5 million visitors each year. This year the company Snask created a huge poster using 3-D letters, numbers and shapes as centerpiece of the festival. This work took 14 people and around 900 hours to be set and ready. This piece helped to fulfil the manager vision of creating a playful image that attract people form every age, social status and ethnicity as part of the festival brand rejuvenation. To appreciate the complete plywood structure here is a photograph taken from 100 ft. up above.

 via Paste