This second Poster Monday spot of december goes to Jean-Benoit Levy from Swiss, Originally from the Lake of Geneva, Jean-Benoit Levy, a graduate of the Basel School of Design, is a member of AGI, the Alliance Graphique Internationale and AIGA, the professional association for design. Published internationally in design books and periodicals, his posters are included in public and private collections around the globe.
Jean-Benoit’s work has explored the expressive power of typographic and pictorial designs for over 30 years. He has also regularly brought his expertise to the classroom, teaching workshops and classes at educational institutions including the Basel School of Design, the Rhode Island School of Design, ArtCenter Europe. He currently teaches at San Jose State University and at San Francisco State University.
From hyper-personalization of targeted advertising to private manipulation of election results, the web, by its nature, allows today countless platforms to maximize user engagement in order to generate profits. When we browse, every decision that we take, every word we write, every product we purchase can be now tracked online and used from countless commercial or political organization to profile our behavior.
In what we used to understand as a tool serving our individual freedom, our personal habits can now be listed, analyzed, and transformed into a maximized rentable product. On this poster, the spider expresses the system that we have created and that has slowly become out of control. Stronger and beyond anything that any human imagination would have even dream of, both a blessing and a curse, www has become irremediably the open door to the privacy of our personal data.
The World Wide Web was released to the general public on the Internet in August 1991. Poster Monday presents this poster as the english scientist Tim Berners-Lee – who wrote the first web browser computer program in 1990 while employed at CERN in Switzerland – is actually challenging his own creation with a revolutionary plan by offering a new open-source project called “Solid” that should re-orientate the web to its original vision. A collaborative space, out of the hands of the Internet giants, “Solid” has the goal to restore balance and decentralize the web by returning control of personal data to each individual user.
The poster shows a spider on her web. But the discreet presence of some electronic circuits and the green colored wire-frame graphic style are suggesting that we are not looking at a natural web, but at the structure of a cyber-entity waiting patiently for a next catch on her virtual space.
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