Story of the iconic “Che” poster
Guerrillero Heroico (English: “Heroic Guerrilla Fighter”) is an iconic photo of Marxist revolutionary Che Guevara wearing his black beret taken by Alberto Korda. It was taken on March 5, 1960, in Havana, Cuba, at a memorial service for victims of the La Coubre explosion and by the end of the 1960s turned the charismatic and controversial leader into a cultural icon. In 1967, Irish artist Jim Fitzpatrick used Korda’s image as a basis for creating his own stylized posters. Watch the video to learn more about the story of this iconic image.