In 2009 The Design Inpiration published the piece 50 Creative WWF Campaigns That Make You Think Twice. They present a collection of the best WWF poster designs over the years. The World Wide Fund for Nature (WWF) is an international non-governmental organization working on issues regarding the conservation, research and restoration of the environment. It is one of the world’s largest independent organizations and supports around 1300 conservation and environmental projects around the world.
To get the message passed and arise the public awareness of the importance of protecting nature, WWF design ads with powerful images that catch people attention and communicate a clear message based on the mission “to halt and reverse the destruction of our environment”.
You can see al the poster designs here. What do you think about these images? Which one is your favourite?