As you may know we love finding posters that use unconventional materials to tell their message, so it’s no surprise that we loved this funny posters by Forma Total Gym in Brazil. The creative posters are made partially with a moulding compound that allows people to draw on them with their fingers. The slogan “Shape your body” perfectly illustrates that by using the gym you can “draw” that six pack you’ve always wanted on your otherwise flabby abs.

What do you think about this campaign? Do you know other interesting posters that use unconventional materials? Share them with us on the comments below!

Via Ads of the World