KFC latest UK ad campaign, created by BBH London, makes bold use of typography and design. The posters draw on the recent new identity for the brand, created by Grand Army in New York, and most of them use only typography. This is a deliberate decision to shift the focus to the brand’s history, instead of the typical images of food used by its competitors, to stand out in an extremely crowded market.
What do you think about this new campaign?
Via Creative Review