Many companies have shown their support for women’s rights and their support for equality between the sexes. However, as they set up new campaigns supporting this, most brands do not eliminate their past campaigns containing contrary messages. The Brazilian beer brand Skol has taken this step, inviting feminist artists to re-design their old posters that portrayed women wearing bikinis and serving beer to men. After the re-design the posters changed drastically by showing domain from women drinking a cold beer and transmitting their unique power and strength.
To have a look at the posters and to learn a bit more about the project click here.