Switzerland is well known for their amazing designers, and their impeccable training helps prepare designers for success in the competitive design industry. Swiss graphic designers and typographers from the 1950’s were often given important positions despite their youth. For example, Peter Knapp and Jean Widmer at Galeries Lafayette or Adrian Frutiger at the foundry Typography Deberny & Peignot. Switzerland has a modern training system in design to turn their apprentices into great professionals, but Paris can open many doors for designers to obtain international recognition.
This exhibition shows achievements conceived within international teams and in dialogue with Parisian colleagues. It embraces all kinds of designs of interest, such as editorial design, photography, film, advertising, scenography, visual identity, signage, typography and character creation.