A poster in the ceiling? That’s what BMW decided to do for this creative campaign. The 24” x 36” glow-in-the-dark poster was mounted over a hotel bed. In daylight the poster appears nearly solid black, with faint headlights and a prominent BMW car logo. At night the headlights shine in green and copy reads, “Don’t count sheep. Count RPMs.” The body adds, “To reserve your spot at the BMW M driving experience, visit the BMW hospitality concierge”.
What do you think about this idea?
via Ads of the World