To promote the return of its award-winning production Dracula, West Australian Ballet and Wunderman Thompson have created an eye-catching campaign called ‘Disappearing Dracula’.

The clever design involves mounting lenticular printing at an optimum angle beside bathroom mirrors in bars and entertainment venues where the Dracula production posters are displayed.  The resulting effect ’removes’ Dracula’s reflection. According to West Australian Ballet marketing director Suzanne Beecroft, “We wanted to re-launch our award-winning, sell out Dracula season with a bang.”

What do you think about this creative campaign?

via designtaxi.