The Most Effective Cure of IKEA

The Most Effective Cure of IKEA

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Campaign, Design, Poster |

The Most Effective Cure of IKEA

This fun campaign by IKEA UK playfully rebukes fad items like supplements, energy drinks, and anti-aging creams with the most effective cure of all: Sleep.

The prints were photographed by Amy Currell and designed by Andy Knight Ltd as part of IKEA’s Tomorrow Starts Tonight campaign which advocates the effects of quality sleep.

Via design taxi

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Disappearing Dracula Poster

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Disappearing Dracula Poster

To promote the return of its award-winning production Dracula, West Australian Ballet and Wunderman Thompson have created an eye-catching campaign called ‘Disappearing Dracula’.

The clever design involves mounting lenticular printing at an optimum angle beside bathroom mirrors in bars and entertainment venues where the Dracula production posters are displayed.  The resulting effect ’removes’ Dracula’s reflection. According to West Australian Ballet marketing director Suzanne Beecroft, “We wanted to re-launch our award-winning, sell out Dracula season with a bang.”

What do you think about this creative campaign?

via designtaxi.

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Mc Donald’s typographic poster campaign

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Mc Donald’s typographic poster campaign

McDonald’s goes back to the basics in this new typographic poster campaign. The ads, created by Leo Burnett Dubai, focus on a simple message: “Regardless of what time you wake up, McDonald’s has a cup of coffee ready for you”.

The posters use the chain’s signature colors to display different waking up times using only typographic elements. What do you think about this minimalistic campaign?

 via Design Taxi

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This poster is HIV-positive

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This poster is HIV-positive

This powerful ad campaign is changing how people think about HIV by putting the virus right in front of them. The posters, designed by Ogilvy Brazil for the NGO Life Support Group (GIV), have something a little different. Each one comes with a tiny drop of blood.

The posters read: “My measurements are 40 by 60 centimeters. I was printed on high brightness paper. And my weight is 250 grams. I’m just like any other poster. Except for one thing: I’m HIV positive. It’s exactly what you’ve just read. I’m living with the virus. At this point you may be taking a step back, wondering if I offer any danger.” — The HIV-Positive Poster

In this way, the poster taps into the discomfort the reader might be feeling at the prospect of even looking at a piece of paper carrying HIV, forcing people to confront their prejudice for real.

Once the posters hit the streets of São Paulo, the impact was felt almost immediately and people began interacting with the posters. Watch the video to see the people interacting with the poster.

What do you think about this brilliant idea? Do you know of similar campaigns? Share them with us!

via UPWORTHY.

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