How many times when you read, listen or watch some news in daily press, you have a feeling that you can see only one side of the story? Reporters Without Borders, an organisation that fights for freedom of press, wanted to show that each piece can have two sides and that your point of view can depend on which part of the information wll you get.

On the occasion of the 2014 Winter Olympic Games in Sochi they created an unusual and eye-catching campaign, designed by Philipp and Keuntje that cleverly used two layers of colour to represent the importance of free press. Due to the design of the poster when one color was on the other side of the information was invisible, allowing the public to  only see one side or the other. This technical solution became a metaphore of  the “hidden truth” and showed the meaning of free press.

Watch the video above to observe the posters in action. What do you think about this campaign?