Jovana Jankovic was born in 1992 in Kraljevo, Serbia and is in our second Poster Monday spot of the day with her poster “Coffee & Cigarettes”. Jovana is currently studying at the Faculty of Philology and Arts in Kragujevac, Department of Graphic design. She has participated in many group exhibitions, design events and regional and international design festivals.
“The poster was designed for the movie “Coffee & Cigarettes”. I wanted to present the typographic symbol of coffee and cigarettes and create a logo. Given that every scene of the film is permeate with conversations between two people in which the actions are clearly shown, I wanted to connect those characteristics (coffee, cigarettes, two persons and dialogues) using the symbol “&”. The symbol “&” is itself a conjunction in grammar so the logo has a clear purpose in relation to the name of the movie and story.” says Jovana.
Since the film is shot in the retro style, black and white, in different environments, with different textures on the walls, tables, etc., Jovana wanted a completely opposite style for the poster, in other words she showed her own vision of the movie in a experimental and typographical way.