For this week’s Poster Monday we have a design entitled Die To Be Reborn, from Naandeyé García Villegas, a graphic designer who lives and works in Mexico City. Naandeyé earned a BA degree in Design and Visual Communication from the National School of Plastic Arts, National Autonomous University of Mexico (UNAM) in Mexico, and a MA degree in Visual and Media Arts from the Polytechnic University of Valencia in Spain.
After completing her degrees she devoted herself to teaching Digital Imagery and at the same time she worked on editorial projects for the publishing group Santillana. She then experimented with interactive digital media winning the Quorum Bronze Award (Designers Council Mexico) in the category Multimedia (2006). She worked at Unanime Creative Agency (Spain), carrying out projects for high visibility clients from Russia and Spain.
The poster Die To Be Reborn is a visual metaphor for death. The author poses the question: How can we perceive death as something poetic? How can we understand it as a transformation? The image seeks reconciliation with a poetic and symbolic death that sometimes is necessary to find our way again. For example, our emotions die and are reborn in a constant cycle. “Conceptually, it departs from the idea that death is the end of life. Death has a duality. On one hand it mourns with all its emotional manifestations, but on the other, it is an opportunity to relive life in a different realm (symbolically speaking)”, says Naandeyé.