For the first Poster Monday spot of the day we are featuring a poster designed by Benoît Bodhuin from Nantes, France. His posters and typographies have been selected for competitions and biennials as Golden Bee Global Biennale of Graphic Design 2014, International Poster Biennale of Warsaw 2014, Lahti Poster Triennial 2014, Ficciones Typografika 2014/2013, Fête du graphisme 2014, Soirée graphique n°6 2013 and Call for Type 2013 just to name a few.
The poster serie we are featuring here “Grimace poster” is a remix of an older serie made for the exhibition “La typo, c’est sérieux!“. The sentence traversing the poster: “Un des indices permettant à l’humain de compenser les effets néfastes du bruit est notamment l’utilisation des indices visuels issus des mouvements facial” (One of the clues that allow to compensate the adverse effects of noise is to include facial movements (grimaces) as a visual cues). establishes a parallel relation between our grimace, the unreadable type and the poster.
The principle is to divert typography from its main use -writing- to highlight its expressive characteristics. Three versions of the same script are gradually transformed from readable to unreadable, transforming also the reader into a viewer.
In order to design this poster Benoit focused in the concept in first place, then designing the types, and then in designing the poster in an intuitive and experimental way. Find out more about Benoit’s work at bb-bureau.fr.