Revolution 360 is launching 360 Intelligence, a platform designed to transform the street poster industry. The proprietary planning and reporting tool was built by the digital agency Geronimo. In an industry-first, its aim is to clean up the large guerilla poster sector.
“Our aim with launching 360Intelligence is to bring our street posters into the now with a level of sophistication and complete transparency in both planning and reporting.”
The tool applies a digital methodology to profiling audiences across all of its out-of-home panels through mobile location data. This data then provides an overall reach-based metric by the panel as well as a view on those users’ interests in particular products, brands, or topics. What do you think about this new technology and how do you think it will transform the poster community?