Revolution 360 is launching 360 Intelligence, a platform designed to transform the street poster industry. The proprietary planning and reporting tool was built by the digital agency Geronimo. In an industry-first, its aim is to clean up the large guerilla poster sector.

“Our aim with launching 360Intelligence is to bring our street posters into the now with a level of sophistication and complete transparency in both planning and reporting.”

The tool applies a digital methodology to profiling audiences across all of its out-of-home panels through mobile location data. This data then provides an overall reach-based metric by the panel as well as a view on those users’ interests in particular products, brands, or topics. What do you think about this new technology and how do you think it will transform the poster community?

Via Bandt