Mc Donald’s typographic poster campaign
McDonald’s goes back to the basics in this new typographic poster campaign. The ads, created by Leo Burnett Dubai, focus on a simple message: “Regardless of what time you wake up, McDonald’s has a cup of coffee ready for you”.
The posters use the chain’s signature colors to display different waking up times using only typographic elements. What do you think about this minimalistic campaign?
via Design Taxi