These humorist posters designed by FCB Chicago were created as part of a campaign to raise awareness about the importance of preventing colon cancer. Placed strategically on the back of bus seats the posters show the lower back of people who seem to be sitting in the seat. The posters include the phrase “nobody wants to see this more than your doctor“, and a brief text explaining that colon cancer is the deadliest of the cancers that affect humans, but when detected early there are ample opportunities to minimize the damage.

Via ViveUSA