It’s Not Happening Here, But It’s Happening Now – Poster Campaign
This multi-award-winning poster campaign for Amnesty International Switzerland puts the issue of human rights abuse, quite literally, in front of our eyes.
The campaign, created by Zurich-based advertising agency Walker, consisted of 200 individual posters, each meticulously matched to its specific surroundings, showing actual scenes of human rights abuse from around the world.
text via DANDAD (also at this link you can read the full case study for this amazing poster campaign)