Ogilvy & Mather UK created an original and creative high-tech campaign for the Battersea Dogs & Cats Home using a simple idea: that homeless animals often follow people around in the street. The #LookingForYou campaign makes use of Radio Frequency Identification (RFID) tags hidden inside brochures given out to pedestrians as the enter Westfield Stratford City in East London. As they make their way around the centre, the RFID tags activate billboards showing Barley (a former Battersea dog) literally following them around as though looking for a new owner.
Watch the video to see the posters and billboards in action. We love seeing new ways of technology being applied to poster design, specially for a good cause like this. What do you think about this idea? Do you know of other interesting high-tech poster campaigns? Share them with us!