What hides inside a magician’s hat? People who saw this magic poster before the Quebec City Magic Festival had a chance to find an answer for this question – but first, they had to make it appear… And they found much more than a rabbit!

The simple blank posters featuring the magician’s hat had three major advantages: They stood out against the colourful ads on city streets, they surprised you in more ways than you could expect, and finally – they provided an opportunity for everyone who saw them to became a magician for a moment.

Watch the video to see the magic in action and tell us what you think!