Sergio Liuzzi, is a graphic designer from Brazil. He is the owner of Interface Designers office in Rio de Janeiro, carries out projects in the areas of branding, editorial, packaging, posters for movies and events, and cover books. Sergio is in our Poster Monday spot of the day with the poster “Freud Smoking in a Fountain Pen” for The International Psychoanalytical Association (IPA).
Sergio´s posters have been selected for biennials in Europe and are now part of the collection of two museums – Musee de la Publicité at the Palais du Louvre in Paris, France (1996), and the Museum for Decorative Arts in Hamburg, Germany. Sergio was invited to be part of the collection of one of the largest private collections of posters, The Merrill C. Berman Collection, by the collector Merrill C. Berman.
“The International Psychoanalytical Association (IPA) is an association including 12,000 psychoanalysts and 70 constituent organizations. It was founded in 1910 by Sigmund Freud, on an idea proposed by Sándor Ferenczi. I proposed a solution to the IPA’s 100-year-old commemorative poster, using Freud’s iconic photo, holding a cigar from IPA supplied by his fingers and adding extreme, colorful curves representing the smoke. This geometric graphics in contrast to the photo created a new reading for the resulting image, that is, after 100 years IPA remains active and in constant harmony with its time. But despite the unanimous acceptance of the organizing committee of the event, IPA / USA considered the cigar politically incorrect as it induced smoking. I then replace the cigar with a fountain pen, while maintaining the entire structure of the poster“. says Sergio.