For this Poster Monday spot of the day we are featuring the poster “Seared” from Ajay Chandran; a freelance visual communication designer and a practicing calligrapher student of National Institute of Fashion Technology, Bengaluru, India. “I experiment with malayalam and latin scripts. I have a small stint as a product designer as well. Being an accessory design graduate and switching my career to a visual communication designer was a big challenge but helped me heaps in the design process which I still follow. I’m planning to do my Masters in visual communication in the coming years” says Ajay.
The poster “Seared” ‘തിരിച്ചറിവ് (Thiricharivu) written in Malayalam, can be understood as a synonym for Realization and Enlightenment, It’s an experimental Malayalam typography, treated so as to reflect how individual forms constitute to create a flame, a mental labyrinth, which helps us delve deeper into ourselves to find the truth in ourselves. It’s a flame to keep us afloat in these difficult times. Ajay tells us that “The last few months have been a time for contemplation. I was going through my sketchbook one of these days and chanced upon a sketch I made while I was still in college. That’s when the idea struck me to refine it and make a poster out of it and I think the time was right to convey my thoughts. I wanted everyone to feel the meaning of the word in the process of them actually reading it”.
As you wait for the next Poster Monday spot, visit Ajay’s behance and find out more about his work and style. Remember to submit your poster for the next edition of Poster Monday. Find all the info you need in our submissions page and facebook.