The BIG one

The BIG one

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The BIG one

This one will shake your eyes! Mesmerizing giant posters displayed on buses and billboards as part of a Facebook campaign that encourages users to take advantage of the new “LIVE” function, that allows them to broadcast whatever they’re up to and share it live with the whole world, or just their friends. Try it! Going live to feel aLIVE, funny, isn’t it?

Via: FastCompany

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Look what happens when you turn this poster upside down

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Look what happens when you turn this poster upside down

This clever campaign created by Y&R in Lima, Peru shows how a simple change in perspective can create a different message using the exact same image. The adds show liquids like chocolate, wine and ketchup about to fall into clothes where they are sure to create a nasty stain. The logo of the detergent Opal is placed on the bottom, along with a copy that reads “stain come” and then an upside down copy that says “easy go”. It is this upside down copy that makes you turn the ad 180 degrees, where the stain now looks like it is magically flying off the clothes! Thumbs up  to creative directors Tin Sánchez and Fernando Iyo for this simple and smart idea!

via Ads of the World

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