Lobster Telephone by Salvador Dali, Marcel Duchamp’s Bicycle Wheel and Campbell’s Tomato Soup Can by Andy Warhol were the inspiration for the creators of this Panamericana School of Art and Design Campaign that shows that the true value of Art is not in its materials.

The campaign highlights the value of the creative process; you never know what can inspire someone who has a rich imagination and creative potential, if you give them the chance to grow. Just as the motto of this campaign says: “Creativity. It’s worth a lot more than it costs”.