Another creative use of public space! This poster, created by the advertising agency Ponto de Criação in Sao Paulo, Brazil was strategically designed to be placed in corners to communicate its message: that Hipoglos is one of the best options for anyone who wants to protect a baby from diaper rash. We see a layer of Hipoglos, exactly where the poster folds. The tagline concludes: the cream offers more protection for every fold.

Via Ads of the World