Alex Wadelton and Tom Whitty launched the Future Landfill project, to fight back against the australian supermarket chains, who are using small plastic toys to sell their products.

To highlight the long-term environmental impact of these short-term promotions, they have taken classic Disney movie posters and reinterpreted them with these little plastic toys in the leading roles.

The project wants to encourage australians to go to futurelandfill.org and sign the petition started by youtube star, Natalie Tran, that is calling on Woolworths brand to end their promotional campaigns, and to commit to recycling the cheap toys for the length of their natural life, which is up to 1,000 years.

Via designboom