Breast lumps are often discovered by womens partners. As a part of communication launching Breast Unit Prague (clinique for preventing and curing breast cancer) the Czech agency Leagas Delaney Prague produced this poster targeting men in male areas. When they placed their hands on the poster a pair of breasts would appear. Headline: ‘Touch them to ensure that they don’t disappear.’ We think this is pretty genius, how about you?
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