2 days, 40 artists, 10 UK cities. Over 365 ad takeovers. Brandalism, the biggest subadvertising campaign in UK, was a big intervention consisting in swapping street ads with works of participating artists. The projects were often ironic takes on the ads they were replacing. The Brandalism series are a type of critique about the condition of modern society. If you want to learn more about this project simply check it out on this movie and for more, visit the website of this project, www.brandalism.co.uk.
We would like to know: What do you think about this action? Is it brave and good way to show alternatives for modern ads or a kind of vandalism? Share your thought with us in comments below.